Graphic Design Process

Step 1) Getting to Know You

To get things rolling, please contact us to tell us about your project. We will likely ask that you fill out one of our Project Planners before we can provide you with an estimate and project breakdown. We also offer a free initial consultation via phone or in person but highly recommend that you get us your completed Project Planner before we discuss your project in detail.

NOTE: The Project Planner contains a number of questions that will help provide us with the information needed to assemble the estimate and project breakdown.

Step 2) Estimate & Project Breakdown

After reviewing your Project Planner’s answers, we will provide you with an estimate which contains a breakdown of your project. This usually takes around 2 - 5 business days (may take longer for larger projects).


Step 3) Project Agreement, Deposit and Collecting Required Materials

Upon approval of the estimate, we will assemble the Project Agreement. You will need to sign and return the agreement along with a deposit (if applicable). Work will commence once the signed agreement, deposit and required information / materials (text, photos, etc) are received. Missing / incomplete information / materials may result in project rescheduling.

Clients are often requested to pay a 50% deposit before work commences. Deposits are mandatory for all new clients.

NOTE: If you are a new client who chooses to pay for an initial project by business or personal cheque, work on your project will not be started until your cheque has cleared, which may cause unnecessary delays, particularly if you are in a rush. Therefore, we recommend payment via certified cheque, bank transfer, or cash.

Step 4) Design

Once all the required elements noted in Step 3 are received, we will begin putting together some rough mock-ups which will give an idea of the look and feel for your project. Once we have the concept for your project pinned down, we will continue refining the design into the final mock-up.

As the design progresses you will be sent proofs via email throughout the process to ensure we stay on track. When receiving a revision request, we will make the changes and send you a revised mock-up. This makes up one complete “revision cycle”. The number of revision cycles included is indicated in your estimate and project breakdown. Once the design meets your needs you will be asked to sign-off (or give approval) and we will move on to the next step.


Step 5) Final Sign-off, Payment & File Delivery!

Before any project goes to print or is launched on the web, the client is required to sign-off or give approval on the project deeming it complete. Once we acquire your approval, we will then require payment of the remaining balance for the project (unless alternate arrangements are made in advance).

NOTE: Revisions requested after approval is given will be billed at our regular hourly rate. A minimum charge of $25 applies for work consisting of a half hour or less.

Once payment is received we will deliver the final high resolution / print-ready files to you and leave you to enjoy your new design!